Customer value and switching costs in business services: developing exit barriers through strategic value management
By Annie H. Liu. 2006
148 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/e028e9fd8611794bb7c9294b44e321075e9dc7ed
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Yeonhee Lee
- Marco Galvagno
- Ingmar Geiger
- S. Saab
- D. Dalli
- Aurélia Durand
- M. Kleinaltenkamp
- R. Baxter
In Organizational Behavior and Human Resource Management
- Yeonhee Lee
- Marco Galvagno
- Ingmar Geiger
- S. Saab
- D. Dalli
- Aurélia Durand
- M. Kleinaltenkamp
- R. Baxter
In Strategy and Management
Citations in the corpus
- The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences (2012, background): “The literature suggests that companies maintain relationship bonds either because “they have to”, due to high switching costs, or because “they want to”, because of high relationship value (Bendapudi & Berry, 1997; Gilliland & Bello, 2002; Gounaris, 2005; Liu, 2006; de Ruyter, Moorman, & Lemmink, 20”
- Theory of value co-creation: a systematic literature review (2014, background): “Liu, H.A. (2006), “Customer value and switching costs in business services: developing exit barriers through strategic value management”, Journal of Business & Industrial Marketing, Vol.”