The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
By Ingmar Geiger, Aurélia Durand, S. Saab, M. Kleinaltenkamp, R. Baxter, Yeonhee Lee. 2012
130 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/ff727e86d53dfd0932c67f675d958e103bf86595
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Impact of Relationship Value on Project Portfolio Success - Investigating the Moderating Effects of Portfolio Characteristics and External Turbulence (2013, background): “In general, relationship value is considered to be an aggregate measure of relationship outcomes (Corsaro and Snehota, 2010; Geiger et al., 2012; Ulaga and Eggert, 2006) and must reflect the characteristics and nature of the interaction process (Corsaro and Snehota, 2010; Edvardsson et al., 2010;…”