Effects of Theatrical Elements on Experiential Quality and Loyalty Intentions for Theme Parks

By Yi-Fang Kao, Li-Shia Huang, Cheng-Hsien Wu. 2008

354 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd9db27881ab05af76304ea7b7ccb5440f9fc7dc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ching-Chan Cheng
2. Hung-Che Wu
3. Chi-Han AI
4. Mengyun Li
5. Tao Li
6. G. Gunay
7. Chih-Hsing Liu
8. T. Lee

In Organizational Behavior and Human Resource Management

1. Ching-Chan Cheng
2. Hung-Che Wu
3. Chi-Han AI
4. Mengyun Li
5. Yunhi Chang
6. Tao Li
7. G. Gunay
8. Yong-Quan Li

In Sociology and Political Science

1. Hung-Che Wu
2. Ching-Chan Cheng
3. Chi-Han AI
4. Mengyun Li
5. Yunhi Chang
6. Tao Li
7. G. Gunay
8. Yong-Quan Li

Citations in the corpus

• Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island (2016, background): “…no empirical studies have identified the primary and sub dimensions of experiential quality and linked these constructs to experiential loyalty using a multidimensional and hierarchical model (Hutchinson et al., 2009; Kao et al., 2008; Wilkins, Merrilees, & Herington, 2006; Wu & Li, 2014).”
• A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists (2017, methodology): “Tourists assess their overall perceptions of experiential quality by evaluating each primary dimension of experiential quality: interaction quality, physical environment quality, outcome quality, and access quality (Brady & Cronin, 2001; Clemes, Gan, & Kao, 2007; Kao et al., 2008; Li & Wu, 2013; Sho”
• What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing (2018, background): “Therefore, the concept of experiential satisfaction is proposed based on an experiential perspective; it is defined as the result of a consumer’s evaluation of the content presented by service providers (Kao et al., 2008).”
• A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention (2018, methodology): “The quality of customers’ experience has become a critical concept in consumer behavior research (e.g., Chen & Chen, 2010; Grove, Fisk, & Bitner, 1992; Kao et al., 2008; Otto & Ritchie, 1996).”
• How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value (2019, background): “Furthermore, the average variance extracted (AVE) values show the constructs’ validity if it is above 0.5 (Kao et al., 2008).”
• The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan (2012, background): “While theoretical elements are positively related to experiential quality, experiential quality increases experiential satisfaction, thus having a positive impact on loyalty intentions (Kao et al., 2008).”
• An empirical study to diagnose the outcomes of customers’ experiences in trendy coffee shops (2012, background): “…branding, entertainment, online shopping, tourism, hospitality and art (Mathwick et al. 2001; Petkus 2004; Thompson, Arsel 2004; Bigne et al. 2005; Ho, Li, Su 2006; Tsaur et al. 2006; Williams 2006; Chang, Chieng 2006; Keng et al. 2007; Kao et al. 2008; Yuan, Wu 2008; Puccinelli et al. 2009).”