Any way goes : Identifying value constellations for service infusion in SMEs
By Christian Kowalkowski, Lars Witell, Anders Gustafsson. 2013
225 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/25a05805cd2e2f6bae97e3af5cdae8786ba9685b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Heiko Gebauer
- Christian Kowalkowski
- Rogelio Oliva
- Anna Kaleka
- Neil A. Morgan
- Vinit Parida
- Andy Neely
- David Sjodin
In Organizational Behavior and Human Resource Management
In Strategy and Management
- Anna Kaleka
- Christian Kowalkowski
- Heiko Gebauer
- Neil A. Morgan
- Rogelio Oliva
- Carlos M. P. Sousa
- Luis Filipe Lages
- Aron O'Cass
Citations in the corpus
- Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets (2017, background): “…aside, customers are likely to be willing to pay for superior products that are complemented by various levels of service (Bowen, Siehl, and Schneider 1989), sold separately or as part of solutions (Kowalkowski, Witell, and Gustafsson 2013; Tuli, Kohli, and Bharadwaj 2007; Ulaga and Reinartz 2011).”
- Service Growth in Product Firms: Past, Present, and Future (2017, background): “While exploratory research shows that small firms can successfully pursue service growth and may in fact have advantages over larger competitors (Kowalkowski et al., 2013), the study further suggests that small firms are less likely to have a general recipe for service success.”