Tempted or Not? - The Effect of Recent Purchase History on Responses to Affective Advertising

By Anirban Mukhopadhyay, Gita V. Johar. 2007

105 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/552f10674f611af9713e63b50f53c0a37bd47f20

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

In Marketing

In Social Psychology

Citations in the corpus

Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation (2009, unknown): “…diagnostic when those theories are made salient, but they tend to contrast their actions and judgments away from theories that might be of moderate diagnosticity, including theories pertaining to the use of feelings in judgment, when those theories are made salient (Mussweiler and Strack 2000).”
Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance (2017, background): “Prices, both those experienced in past transactions or those found through current search efforts, play an important role as reference points that influence both cognitive and emotional decisions (cf., Mukhopadhyay and Johar, 2007; Park and Lennon, 2004).”
I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership (2015, unknown): “…intentions as a function of self-regulatory goals (Louro, Pieters, and Zeelenberg, 2005), persuasive appeals after resisting purchase temptation (Mukhopadhyay and Johar, 2007), persuasive appeals in a collectivistic culture (Aaker and Williams, 1998), choice of indulgent options (Wilcox,…”
Evidence for two facets of pride in consumption: Findings from luxury brands (2014, background): “…of consumption (e.g., Aaker & Williams, 1998; Griskevicius, Shiota, & Nowlis, 2010; Hung & Mukhopadhyay, 2012; Louro, Pieters, & Zeelenberg, 2005; Mukhopadhyay & Johar, 2007; Patrick, Chun, &MacInnis, 2009; Ramanathan &Williams, 2007; Wilcox, Kramer, & Sen, 2011;Winterich&Haws, 2011), but all of…”
Indulgence as Self Reward for Prior Shopping Restraint (2009, unknown): “Mukhopadhyay and Johar (2007) and Ramanathan and Williams (2007) both demonstrate that resisting temptations causes self-conscious emotions such as pride, and Mick and Faure (1998) demonstrated that pride and deservingness mediated the effects of achievement and attributions on self-gifting.”
The Case for Mixed Emotions (2014, unknown): “Mukhopadhyay and Johar (2007) investigated mixed emotional responses to impulse purchases.”
The cost of pride: Why do firms from developing countries bid higher? (2011, unknown): “In marketing research, studies show how buying decisions are affected by pride (e.g., Louro, Pieters, and Zeelenberg 2005; Mukhopadhyay and Johar 2007), and in behavioral finance the literature tests the effect of pride, often in conjunction with the “disposition effect” (e.g., Odean 1998).”