I like it, because I like myself: Associative self-anchoring and post-decisional change of implicit evaluations

By Bertram Gawronski, Galen Bodenhausen, Andrew P. Becker. 2007

291 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d0d37942a80ae58a2bebad1754741eee1ec9a015

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Citations in the corpus

Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat (2013, background): “Although loss aversion has been the traditional explanation for this effect, researchers have begun to argue that ownership actually enhances the appeal of the good because a possession becomes tied to the self (Gawronski et al. 2007; Morewedge et al. 2009).”
Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product (2012, background): “Given that most people hold positive evaluations of themselves (Bosson, Swann, and Pennebaker 2000; Gawronski, Bodenhausen, and Becker 2007; Greenwald and Farnham 2000), the theory predicts that new links between the self and an object lead to more positive evaluations of the object.”
Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. (2009, background): “Gawronski et al. (2007, p. 231) have speculated that ‘‘the endowment effect and the mere ownership effect might be driven by the same underlying mechanism.”
The Associative–Propositional Evaluation Model: Theory, Evidence, and Open Questions (2011, background): “Any such claim represents an empirical assumption that has to be tested as such, and the currently available evidence clearly speaks against this assumption (for reviews, see Gawronski, Hofmann, & Wilbur, 2006; Gawronski et al., 2007).”
“As if It Were Mine”: Imagery Works by Inducing Psychological Ownership (2015, unknown): “As a consequence, we predict that psychological ownership, like actual ownership (e.g., Gawronski, Bodenhausen, and Becker, 2007), facilitates and leads to the generation of attachment.”
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “Because most people have positive feelings toward themselves, anything linked to the self can also take on that positivity (Gawronski et al., 2007; Horcajo et al., 2010a).”
Understanding patterns of attitude change: When implicit measures show change, but explicit measures do not ☆ (2008, methodology): “This idea was recently applied to ownership effects (Beggan, 1992) by Gawronski, Bodenhausen, and Becker (2007).”
Evolution of Consumption: A Psychological Ownership Framework (2020, background): “Due to psychological ownership, traits associated with the self and positive self-associations are transferred to the good, increasing emotional attachment to the good and enhancing its perception and value (Beggan 1992; Gawronski et al. 2007; Weiss and Johar 2016).”
Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) (2013, background): “Other research has suggested that people’s selves are associated with their possessions (Belk 1988; Gawronski et al. 2007).”