A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers

By Milad Dehghani, Mustafa Tumer. Computers in Human Behavior, 2015

362 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/62524100a2e15a7ecec786676926f424debac688

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Iman Ramezani
2. Rasoul Sali
3. Mojtaba Khorram Niaki
4. Milad Dehghani
5. Rodney Graeme Duffett

In Marketing

1. Iman Ramezani
2. Rasoul Sali
3. Mojtaba Khorram Niaki
4. Milad Dehghani
5. Rodney Graeme Duffett

In Sociology and Political Science

1. Iman Ramezani
2. Rasoul Sali
3. Mojtaba Khorram Niaki
4. Milad Dehghani
5. Rodney Graeme Duffett

Citations in the corpus

• Evaluating the influence of YouTube advertising for attraction of young customers (2016, methodology): “Dehghani and Tumer (Dehghani & Tumer, 2015) investigated purchase intention depended largely on the recommendations and brand's value that other consumers have shared on social media channels.”