The state of interactive marketing in seven countries: Interactive marketing comes of age

By P. Barwise, J. Farley. 2005

159 citations recorded by the source corpus.

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Determinants of Perceived Web Site Interactivity (2008, background): “For example, Barwise and Farley (2005) find that the Web site is the most commonly used interactive marketing tool (e.g., as a public site, to sell products, for online chatting).”
Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case (2011, background): “It has a capacity relation through the trust, the attachment and the commitment of the client (Barwise and Farley, 2005).”
Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers (2009, background): “Research on global interactive marketing (Barwise and Farley 2005), virtual communities (Bagozzi and Dholakia 2002), message boards on Web sites (Chiou and Cheng 2003), online peer recommendation (Smith, Menon, and Sivakumar 2005), and online social network (Brown, Broderick, and Lee 2007) reflects…”
A Hierarchical Marketing Communications Model of Online and Offline Media Synergies (2009, background): “The current use of online media is driven by managers' beliefs that it costs less than offline media (Barwise and Farley 2005).”