Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

By Cheol Park, Thaemin Lee. 2009

260 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2fee3d45cdd1f29d2888865641c14a27c3bb673b

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Citations in the corpus

Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers (2015, background): “Although previous literature investigates the persuasive nature of consumer reviews, only a few studies focuses on how travelers evaluate online consumer reviews (e.g., Sen and Lerman, 2007; Park and Lee, 2009; Mudambi and Schuff, 2010), especially in the travel industry.”
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “Few studies (e.g., Fong and Burton 2008; Park and Lee 2009) have investigated how consumers from different cultures (and nations) seek and process eWOM information.”
How Much can you Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information (2011, background): “…to engage in eWOM communication on Web-based opinion platforms (Hennig-Thurau et al. 2004), the antecedents of the decision to use online reviews (Park and Lee 2009), the interactive effect of negative online information, brand image, and message length on brand attitude (Chiou and Cheng 2003),…”
The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, methodology): “The items were adopted form previous research; perceived usefulness of online reviews was measured through the scale of Park and Lee (2009).”
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, unknown): “Several studies have investigated the relationship between eWOM usefulness and purchase intention (Cheung 2014; Frasquet et al. 2015; Gunawan and Huarng 2015; Huang et al. 2013; Lee et al. 2011; Mafael et al. 2016; Park and Lee 2008, 2009).”
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites (2019, background): “Because online reviews are shared by unknown individuals, scholars have investigated the role of source credibility in the context of eWOM communication (Park & Lee, 2009; Park, Lee, & Han, 2007).”