Consumer Sequential Search: Not Enough or Too Much?

By R. Zwick, bullet Amnon, Rapoport bullet, A. King, Chung Lo, bullet A V Muthukrishnan. 2003

183 citations recorded by the source corpus.

Subfields: Computer Networks and Communications, Management Information Systems, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/cc05f81a5cb04bf88cd76accda4cab706749f990

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Computer Networks and Communications

1. J. Neil Bearden
2. Ali Hortaçsu
3. Daniel G. Goldstein
4. Richard P. Larrick
5. Babur De los Santos
6. Matthijs R. Wildenbeest

In Management Information Systems

1. J. Neil Bearden
2. Ali Hortaçsu
3. Daniel G. Goldstein
4. Mar Reguant

In Management Science and Operations Research

1. Ali Hortaçsu
2. J. Neil Bearden
3. Ellen Peters
4. Benedict G. C. Dellaert
5. Ryan O. Murphy
6. John W. Payne
7. Craig R. Fox
8. Eric J. Johnson

Citations in the corpus

• Beyond nudges: Tools of a choice architecture (2012, background): “Recent research shows that consumers are prone to make sub-optimal decisions in these search decisions (Häubl et al. 2010; Shu 2008; Zwick et al. 2003).”
• Testing Models of Consumer Search Using Data on Web Browsing and Purchasing Behavior (2012, background): “Zwick et al. (2003) also find large rates of recall among participants of an experiment in which a randomly selected object with a known rank order has to be selected.”
• A multi-attribute extension of the secretary problem: Theory and experiments (2004, background): “Consistent with previous experimental studies of secretary problems (e.g., Bearden et al., 2004; Seale & Rapoport, 1997, 2000; Zwick et al., 2003), in both experiments, we find that DMs in the MASP tend to terminate their search too early relative to the optimal policy.”