Testing Models of Consumer Search Using Data on Web Browsing and Purchasing Behavior

By Babur De los Santos, Ali Hortaçsu, Matthijs R. Wildenbeest. 2012

486 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1cf5ed345bceebad9d72dbaebfedb19187e5ae68

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In Management Science and Operations Research

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In Strategy and Management

Citations in the corpus

Revealed Preference, Rational Inattention, and Costly Information Acquisition (2015, unknown): “We allow costs to be innite to nest constraints on information acquisition - as when a hard limit is imposed on the mutual information between prior and posteriors (Sims [2003]), or when the DM can choose only certain partitional information structures (Ellis [2012]) or normal signals (Verrecchia [”
Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry (2017, methodology): “…2006), in the most recent search literature, search is observed in the data either directly through data on the consumers’ consideration sets (e.g., De los Santos, Hortaçsu, and Wildenbeest, 2012; Honka, 2014) or indirectly through other variables (e.g., Kim, Albuquerque, and Bronnenberg, 2010).”
Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market (2015, background): “[2011], De Los Santos et al. [2012], De Los Santos et al.”
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, background): “Existing literature has mixed findings regarding cycle lengths; depending on the research context and product categories, it could range from several days to one month (De Los Santos, Hortaçsu, and Wildenbeest 2012; Johnson et al. 2004).”
Search Engine Optimization: What Drives Organic Traffic to Retail Sites? (2016, unknown): “…or brand equity7 for retailers selling through other online channels including price comparison sites, shopbots, and auction sites (Brynjolfsson and Smith, 2000; Melnik and Alm, 2002; Dellarocas, 2003; Baye and Morgan, 2009; Baye et al., 2009; and De los Santos, Hortaçsu, and Wildenbeest, 2012).”
Social Media, News Consumption, and Polarization: Evidence from a Field Experiment (2020, methodology): “Previous studies have shown that the panel is representative of online buyers in the United States (De los Santos, Hortaçsu, and Wildenbeest 2012).”
Search Frictions and Market Power in Negotiated-Price Markets (2019, background): “care and medical devices (see Gowrisankaran et al. (2013), Dafny (2010), Grennan (2011), Capps et al.”