Key strategies for the successful involvement of customers in the co‐creation of new technology‐based services
By Per Ola Kristensson, Jonas Matthing, Niklas Johansson. 2008
529 citations recorded by the source corpus.
Subfields: Computer Science Applications, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/4faef4fee5851ffacfb719bf35616692f707c5dc
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Computer Science Applications
In Marketing
- Kumar Rakesh Ranjan
- Marco Galvagno
- D. Dalli
- Stuart Read
- Anna-Sophie Oertzen
- Saara A. Brax
- Birgit Mager
- Gaby Odekerken-Schröder
In Strategy and Management
- Kumar Rakesh Ranjan
- Marco Galvagno
- D. Dalli
- Stuart Read
- Anna-Sophie Oertzen
- Gaby Odekerken-Schröder
- Saara A. Brax
- Birgit Mager
Citations in the corpus
- Value co-creation: concept and measurement (2014, background): “…VCC is supported in earlier studies that broadly describe VCC as a cumulative effect of co-production and consumer competences (Chunyan et al. 2008; Etgar 2008; Grönroos and Voima 2013; Kristensson et al. 2008; Lusch and Vargo 2006; Lusch et al. 2007; Möller et al. 2008; Ordanini and Pasini 2008).”
- Theory of value co-creation: a systematic literature review (2014, background): “, 2005), services (Kristensson et al., 2008), and experiences (Prahalad and Ramaswamy, 2003).”