From personal values to creativity: evidence from frontline service employees

By Carlos M. P. Sousa, Filipe Coelho. 2011

115 citations recorded by the source corpus.

Purpose – This paper seeks to examine how personal values and the way employees respond to the organization and the job impact on employee creativity. Specifically, the paper proposes a framework that argues that creativity is a function of the employee's personal values, of organizational commitment and customer orientation. Moreover, it also aims to investigate the moderating effects of commitment and customer orientation on the relationship between personal values and employee creativity.Design/methodology/approach – The conceptual model was tested empirically using data collected by questionnaire in a sample of 266 bank employees. Hierarchical multiple regression analysis is relied on to test the hypothesized model.Findings – The empirical results indicate that personal values, organizational commitment, and customer orientation are important drivers of the creativity of frontline employees. In addition, the paper also detected some moderating and mediating effects.Originality/value – The contribution...

Subfields: Demography, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c6e3866047b729aab6747d277d9d0c01af492e2f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Demography

1. Sonia Roccas
2. Mehmet Mehmetoglu
3. Terje Slåtten

In Organizational Behavior and Human Resource Management

1. Sonia Roccas
2. Lilach Sagiv
3. Sharon Arieli
4. Mehmet Mehmetoglu
5. Terje Slåtten

Citations in the corpus

• Values at Work: The Impact of Personal Values in Organisations (2019, background): “This may indicate that the relationships are context-dependent (Sousa & Coelho, 2011).”
• The Effects of Transformational Leadership and Perceived Creativity on Innovation Behavior in the Hospitality Industry (2015, methodology): “Despite the important role that frontline employees have in ensuring organizational innovation, very little research has been undertaken in this type of setting (for examples of exceptions, see Coelho et al., 2011; Sousa & Coelho, 2011).”