A new perspective on the regional and global strategies of multinational services firms

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Export Promotion Strategy and Performance: The Role of International Experience (2011, background): “…model might involve emphasizing promotion strategy–context coalignment and, thus, the internal factors pertaining to firms’ capabilities, structures, processes, and decision-making orientations that are interrelated, dynamic, and compliant (Rugman and Verbeke 2008; Xu, Cavusgil, and White 2006).”
Harmonization in CSR Reporting (2011, background): “One control variable that is often included in research related to CSR and has been shown to affect an MNE’s degree of globalization is the firm’s sector or industry (Kolk 2005; Rugman and Verbeke 2008).”
Effects of Industry- and Region-Specific Acquisition Experience on Value Creation in Cross-Border Acquisitions: The Moderating Role of Cultural Similarity (2015, background): “Firms in the service sector, given the tight coupling between upstream and downstream activities in the deliverance of services, tend to be region-focused in their internationalization efforts (Rugman and Verbeke, 2008).”
Global, Local, or Regional? The Locus of MNE Strategies (2016, unknown): “Rugman and Verbeke (2008) and Rugman and Oh (2012) then extended and updated this prior focus on sales to include the geographic distribution of assets, thereby confirming the results obtained for sales activities.”