Marco Wolf

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Marco Wolf trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert F. Lusch
  2. Gavan J. Fitzsimons
  3. Martin Schreier
  4. Joann Peck
  5. M. Lepper
  6. Ashlee Humphreys
  7. Stephen Louis Vargo
  8. Kelly Tian
  9. Sankar Sen
  10. Michael I. Norton

Papers from Marco Wolf's perspective

Ordered by how strongly the researchers Marco Wolf trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer Response to Stockouts
  2. The value increment of mass-customized products: An empirical assessment
  3. The 'IKEA Effect': When Labor Leads to Love
  4. Consumers' Need for Uniqueness: Scale Development and Validation
  5. Turning “play” into “work” and “work” into “play”: 25 Years of research on intrinsic versus extrinsic motivation
  6. The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption
  7. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
  8. Competing through service: Insights from service-dominant logic
  9. It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion:
  10. The ‘Third Wave’

Their papers