Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance
By K. Hewett, M. Roth, Kendall Roth. 2003
131 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/bcb5c54f59621d025621f64b0cb1509d777b83fd
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Organizational Behavior and Human Resource Management
- David G. Collings
- Wayne F. Cascio
- Kamel Mellahi
- Stanford A. Westjohn
- Srdan Zdravkovic
- Rick T. Wilson
- Joseph T. Mahoney
- D. Tan
In Strategy and Management
- David G. Collings
- Joseph T. Mahoney
- D. Tan
- Stanford A. Westjohn
- Srdan Zdravkovic
- Rick T. Wilson
- Peter R. Magnusson
- Wayne F. Cascio
Citations in the corpus
- Why a Multinational Firm Chooses Expatriates: Integrating Resource-Based, Agency and Transaction Costs Perspectives (2006, background): “Advertising and other communication strategies are also highly sensitive to cultural differences (Hewett et al., 2003), thus their implementation requires the firms to acquire idiosyncratic local knowledge.”
- Global Talent Management and Performance in Multinational Enterprises: A Multilevel Perspective (2018, background): “Hewett, Roth, and Roth (2003) reported that the subsidiary-headquarters relationship often reflects the extent to which a subsidiary participates in setting goals for MNE practices.”
- Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance (2007, unknown): “This method has previously been used to benchmark the marketing capabilities of high-performing firms (Vorhies and Morgan, 2005), assess small firm strategic choice (Ebben and Johnson, 2005) and measure alignment between relational conditions and product performance (Hewett et al., 2003).”
- Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks (2008, background): “International marketing research has linked cultural distance (CD) with export relationships (Leonidou et al., 2002), product acceptance (Craig et al., 2005), division of marketing activities between firm headquarters and local partner ( Hewett et al., 2003 ), advertising standardization or adaptati”