An analysis of factors affecting fashion opinion leadership and fashion opinion seeking

By Ronald E. Goldsmith, R. Clark. 2008

195 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Museology

View Paper: https://www.semanticscholar.org/paper/697bb953c5468c8368ff5a18435cdcd62e571466

How researchers see this paper

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In Experimental and Cognitive Psychology

1. Liselot Hudders

In Marketing

1. Marijke De Veirman
2. Liselot Hudders

Citations in the corpus

• Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “As awareness has been raised about the value and persuasiveness of eWOM among advertisers, eliciting eWOM has become an important marketing strategy (Goldsmith and Clark 2008).”