Self-image congruence in consumer behavior

By Sameer Hosany, Drew Martin. 2012

439 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/14f694b2e31f07c878d15c37daf143a481fc911d

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In Marketing

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands (2016, background): “Triandewi and Tjiptono (2013), Jain and Khanna (2015) as well as Chuchinprakarn (2003) state, that materialism has a significant impact on purchase intention of counterfeits.”
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses (2018, background): “They also engage in matching processes to identify brands that are congruent with their self-image (Do, Ko, and Woodside 2015; Hosany and Martin 2012); they self-categorize brands as ‘for-me’ or ‘not-for-me.’”
Authenticity: The Link Between Destination Image and Place Attachment (2017, background): “Destination image and existential authenticity Destination image is closely associated with a visitor’s perception of experiences (Hosany & Martin, 2012).”
Destination loyalty as explained through self-congruity, emotional solidarity, and travel satisfaction (2020, background): “In another empirical study, Huang and Hsu (2010) found that positive interaction among cruise tourists not only made the cruise experiences more relaxing and informative but also more satisfactory. Notably, Brocato, Voorhees, and Baker (2012) stressed how perceived similarity (i.”
Towards a new approach of destination loyalty drivers: satisfaction, visit intensity and tourist motivations (2017, background): “The decision to return would thus be based on whether the individual had had a satisfactory experience at the destination (Chen & Chen, 2010; Hosany & Martin, 2011).”
Destination image and tourist loyalty: A meta-analysis (2014, neutral): “Sameer and Martin (2012); 62.”
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking (2018, background): “Hosany and Martin (2012) find ideal self-congruence to be the better predictor of favourable consumer behaviour than actual self-congruence.”
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Hosany and Martin (2012) explored that actual SC and ideal SC indirectly affect travelers’ satisfaction through the mediating role of cruising experience.”
An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender (2017, result): “This result emphasized the importance of self-image congruence which has been widely studied by previous scholars in many different fields [78,103,104].”
Tourism Entrepreneurship – Review and Future Directions (2015, background): “…research that are more clearly embedded within the discipline-oriented literature, for example, within consumer behaviour where studies on tourism is covered also in the mainstream journals (e.g. Ekinci, Sirakaya-Turk, & Preciado, 2013; Hosany & Martin, 2012; Woodside, Hsu, & Marshall, 2011).”