Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China

By Christian Homburg, Josef Vollmayr, A. Hahn. 2014

157 citations recorded by the source corpus.

Subfields: Accounting, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/949c999712e0445d354a24061a382a0967023636

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Jenny van Doorn
2. Sander F. M. Beckers
3. Peter C. Verhoef

In Management Science and Operations Research

1. Jenny van Doorn
2. Sander F. M. Beckers
3. Peter C. Verhoef

Citations in the corpus

• Data Privacy: Effects on Customer and Firm Performance (2017, unknown): “The market model is superior to a capital asset pricing model for cross-sectional event studies (Campbell, Cowan, and Salotti 2010; Homburg, Vollmayr, and Hahn 2014); furthermore, Fama – French and Carhart factors are not available for fi rms listed in non-U.”
• Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, methodology): “Our modeling approach is in line with common practice in event studies (e.g., Boyd et al. 2010; Homburg et al. 2014; Raassens et al. 2014; Sood and Tellis 2009; Borah and Tellis 2014).”