Planning for the market: Business planning before marketing and the continuation of organizing efforts

By Scott A. Shane, Frédéric Delmar. 2004

344 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b43610eb03b4044d7171e1d171223135192790de

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In Management of Technology and Innovation

In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

Strategic Entrepreneurship at Universities: Academic Entrepreneurs’ Assessment of Policy Programs (2009, background): “…research has shown that formulating strategic development goals in a business plan enhances the survival chances of entrepreneurial ventures (Shane & Delmar, 2004), and that explicit strategic goals with respect to financial performance, innovative output, and growth are associated with…”
Intuition versus Analysis? Testing Differential Models of Cognitive Style on Entrepreneurial Self–Efficacy and the New Venture Creation Process (2009, background): “For instance, Shane and Delmar (2004) demonstrated that “completing business plans before undertaking marketing activities reduces the hazard of termination of new ventures” (p. 782).”
Understanding, differentiating, and measuring opportunity recognition and opportunity exploitation (2017, unknown): “Third, planning the business is based on the business model and the written business plan (Shane and Delmar, 2004).”
Entrepreneurial Behavior: Firm Organizing Processes (2010, background): “ning), or sets of behaviors, and the influence of these specific behaviors on success at starting a business (e.g., Delmar & Shane, 2003; Honig & Karlsson, 2004; Liao & Gartner, 2006; Shane and Delmar, 2004).”
Pre-start-up formal business plans and post-start-up performance: A study of 116 new ventures (2007, methodology): “On the surface, we appear to disagree with Shane and Delmar (2004) who recommend that a nascent entrepreneur should write a business plan before even talking to a customer let alone doing any marketing or promotion.”
Why We Plan: The Impact of Nascent Entrepreneurs' Cognitive Characteristics and Human Capital on Business Planning (2015, background): “By explicating the antecedents that affect an individual’s decision to engage in business planning, we can get a better understanding of the role that business planning fulfills for entrepreneurs, which is a long-standing and important debate in entrepreneurship and strategy research (Delmar and Sha”
Mental disorders in the entrepreneurship context : When Being Different Can Be an Advantage (2018, background): “Further, given studies emphasizing the value of planning for entry (Shane & Delmar, 2004; Gruber, 2007), studying successful entrepreneurs with mental disorders might provide a unique context for exploring counter-intuitive strategies for thinking about the future that do not involve planning (that…”
Student entrepreneurship and the university ecosystem: a multi-country empirical exploration (2017, background): “Previous studies emphasised the roles of business planning (Shane and Delmar, 2004), legitimacy (Zimmerman and Zeitz, 2002), institutions (Choi and Shepherd, 2004) and related variables on start-up activity, but have not examined such variables in a university context.”
The value of business planning before start-up — A decision-theoretical perspective (2012, background): “Delmar and Shane (2003), for example, reveal different channels throughwhich planning has a positive impact on the business venture (see also Armstrong, 1982; Castrogiovanni, 1996; Shane and Delmar, 2004; Gruber, 2007, and Kraus and Schwarz, 2007).”
Nascent entrepreneurship and the developing individual: Early entrepreneurial competence in adolescence and venture creation success during the career (2011, background): “showed the number of activities undertaken to be a strong predictor for project continuation [43,44] and achieving initial sales [45].”
The nascent entrepreneurship hub: goals, entrepreneurial self-efficacy and start-up outcomes (2012, methodology): “Completing business plans before undertaking marketing activities (i.e., specifying and formalizing one’s goals) reduces the hazard of termination of new ventures ( Shane and Delmar 2004 ).”