Stigma and stereotypes.

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Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation? (2010, background): “Stereotyping, therefore, projects undesirable qualities onto stigmatized entities, accurately or not (Biernat and Dovidio, 2000), and so can negatively impact attitudes about an organization, thereby damaging its reputation.”
Self-fulfilling prophecy: How teachers' attributions, expectations and stereotypes influence the learning opportunities afforded Aboriginal students (2012, background): “Since it is sometimes assumed that certain characteristics exist among people sharing the same race, ethnicity, or gender, individuals belonging to a stigmatized collective may apt to be negatively stereotyped than individuals belonging to a non-stigmatized group (Biernat & Dovidio, 2000).”