Compensatory Knowledge Signaling in Consumer Word-of-Mouth
By Grant Packard, David B. Wooten. 2013
144 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/aefad70454d26d4b643e9c7f31ccc4c83236c4c6
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Jonah A. Berger
- Grant Packard
- Zhibin Lin
- Brent McFerran
- Sarah G. Moore
- Raffaele Filieri
- Ali Abdallah Alalwan
- Hanqun Song
In Social Psychology
In Sociology and Political Science
- Jonah A. Berger
- Grant Packard
- Zhibin Lin
- Brent McFerran
- Sarah G. Moore
- Raffaele Filieri
- Ali Abdallah Alalwan
- Andrew T. Stephen
Citations in the corpus
- The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior (2017, unknown): “First, self-discrepancies can produce negative emotions such as disappointment, dissatisfaction, anxiety, or dejection (see Higgins, 1987; Packard & Wooten, 2013).”
- (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions (2018, background): “For example, personal pronoun use has been linked to self-enhancement motives (Barasch and Berger 2014; Packard and Wooten 2013), Machiavellianism (Ickes et al. 1990), group identity (InigoMora 2004), andmarital bliss (Seider et al. 2009), among other states and traits.”
- Toward a More Nuanced Understanding of the Statistical Properties of a Median Split (2015, unknown): “For example, in a recent Journal of Consumer Psychology article, Packard and Wooten (2013) found that greater consumers' knowledge discrepancy (defined as the difference between the consumers' ideal and actual product category knowledge) resulted in consumers expecting to share product reviews with…”
- Word of mouth and interpersonal communication: A review and directions for future research (2014, background): “Similarly, the greater the gap between actual and ideal knowledge, the more likely people are to talk about a domain (Packard & Wooten, 2013).”
- Airline passengers’ continuance intention towards online check-in services: The role of personal innovativeness and subjective knowledge (2015, background): “People are motivated to perform activities that enhance their self-esteem while they try to maintain a consistent view of their self-concept over time (Gecas, 1982; Packard & Wooten, 2013).”