Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands

By A. Tasci. 2018

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The Influence of Place Attachment on Social Distance: Examining Mediating Effects of Emotional Solidarity and the Moderating Role of Interaction (2019, background): “In another study, Tasci (2017) found gender differences in expectations for sustainable practices, while Tasci (2018) found similar differences in consumer-based brand equity including image value, quality, and loyalty.”
Place-Oriented or People-Oriented Concepts for Destination Loyalty: Destination Image and Place Attachment versus Perceived Distances and Emotional Solidarity (2021, background): “Many researchers included destination loyalty as the outcome variable in the consumer-based brand equity of destinations where it is explained by place-oriented factors, typically inclusive of consumers’ awareness of, familiarity with, as well as image, value, and quality perceptions of a place (Bia”
How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value (2019, background): “Tasci (2018) asserted that individual brand awareness recognition comes from the overall brand preference before the objective measurement of service or product consumption, which refers to their preference and perception.”