The effects of between-partner congruity on consumer evaluation of co-branded products

By Suzanne B. Walchli. 2007

127 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/acea5f338d793e30f1a914b675ad1654c4783fbb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. L. Bergkvist

In Marketing

1. A. Mägi
2. Hanna Hjalmarson
3. L. Bergkvist
4. Yuping Liu
5. Rong Yang
6. J. Graafland
7. S. van der Linden

In Social Psychology

1. A. Mägi
2. Hanna Hjalmarson
3. L. Bergkvist

Citations in the corpus

• A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2016, background): “Fits very well together Adapted from single-item fit measures in Lafferty (2009) and Walchli (2007)”