The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

By Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, D. Pai. 2010

874 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/aca4a411cb004304b9c4b6e0fc07bacfc64661c3

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Citations in the corpus

An Analysis of Corporate Social Responsibility and Firm Performance with Moderating Effects of CEO Power and Ownership Structure: A Case Study of the Manufacturing Sector of Pakistan (2019, background): “Furthermore, a study using brand performance and brand equity as moderators found a positive association between CSR and FP [59].”
Corporate social responsibility, customer satisfaction, and financial performance: The moderating effect of the institutional environment in two transition economies (2017, background): “…corporate reputation (e.g., Bear et al., 2010; Park et al., 2014), corporate political activity (e.g., Hond et al., 2014), brand performance (e.g., Lai et al., 2010), customer satisfaction (e.g., P erez and Bosque, 2015a), and financial performance (e.g., McGuire et al., 1988; Saeidi et al.,…”
The impact of perceived CSR on corporate reputation and purchase intention (2019, background): “These initiatives can contribute to forging relationships with different stakeholders (Lai et al., 2010), including the consumer, a key stakeholder who acts as both recipient and judge of these initiatives when making purchase decisions (Mohr et al.”
Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment (2015, background): “Firms can effectively differentiate their brand from rivals by attaching socially responsible attributes to their corporate brand (Lai et al., 2011).”
The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country (2017, background): “…factor for predicting different customer outcomes and may therefore influence these outcomes through more proximal factors such as brand equity (Lai et al. 2010), organizational identification (Greening and Turban 2000), corporate image (Turban and Greening 1997) and corporate reputation (CR)…”
CSR disclosure and firm performance: The mediating role of corporate reputation and moderating role of CEO integrity (2020, positive): “Specifically, based on the survey of 96 purchasing managers of Taiwan manufacturing and service companies; Lai et al. (2010) report that corporate reputation partially mediates the relationship between CSR and brand performance.”
The effects of corporate social responsibility on brand equity and firm performance (2015, background): “Lai et al. (2010) investigate CSR's effects on brand performance in business-to-business (B2B) markets.”