Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization

By Robert Kreuzbauer, A. Malter. 2005

218 citations recorded by the source corpus.

Subfields: Marketing, Mechanical Engineering, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ab6ebb072b3a2ab20953bad73406552c31461e6e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Henrik Hagtvedt
2. Vanessa M. Patrick
3. Bernd H. Schmitt
4. Aradhna Krishna
5. Klaus-Peter Wiedmann
6. Jannick Bettels
7. Darwin A. Guevarra
8. Ryan T. Howell

In Mechanical Engineering

1. Bernd H. Schmitt
2. Henrik Hagtvedt

In Social Psychology

1. Henrik Hagtvedt
2. Vanessa M. Patrick
3. Bernd H. Schmitt

Citations in the corpus

• Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility (2008, background): “Indeed, Kreuzbauer and Malter (2005) argue that product design can be utilized as a tool to help evolve consumer perceptions of brand category membership.”
• The consumer psychology of brands (2012, background): “The structure of the model also reflects an understanding that consumers have different levels of psychological engagement with brands because of different needs, motives and goals.”