Customer Advocacy: A New Era in Marketing?

By Glen L. Urban. 2005

173 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ab242ecd23a6497130327e1cc05779bc860c1139

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Citations in the corpus

Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014, background): “Given that positive relationship is a major precursor of advocacy (Urban, 2005), symmetrical communication efforts that enable organizations to foster positive relationships with employees could promote employee advocacy indirectly.”
Educational value: how students choose university: Evidence from an Italian university (2010, background): “Additionally, a case of student advocacy (Urban, 2005) could be identified as an evolution of student satisfaction and loyalty (Petruzzellis et al.”
Estimating Aggregate Consumer Preferences from Online Product Reviews (2010, unknown): “Empirical findings also support the notion that online consumer reviews can be a good proxy for overall word-of-mouth (Zhu & Zhang, 2010), which, in turn, can have a strong influence on the decision-making processes of other potential buyers, who search the Internet for product information (Chevalie”
When does electronic word-of-mouth matter? A study of consumer product reviews☆ (2010, background): “The findings of this research offer implications to help managers embrace the notion of “consumer advocacy” in that firms should strive to provide useful and complete information to consumers in order to earn their trust and purchases (Urban, 2005).”
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2010, background): “The online experience, where competitors are a mouse-click away and peer-to-peer communication subjects brands to forensic scrutiny, has to be skilful enough to sway an empowered, informed, and increasingly skeptical consumer (Urban, 2005).”