Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice

By Gerald L. Lohse, Dennis L. Rosen. 2001

101 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/aa907752fbe5c705152db043e20adb46b94499cf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hanqun Song
2. Jong-Hyeong Kim
3. Catherine A. Cole
4. Randall L. Schultz
5. Carolyn M. Bonifield
6. Erose Sthapit
7. Dafnis N. Coudounaris
8. Songshan (Sam) Huang

In Social Psychology

1. Jong-Hyeong Kim
2. Catherine A. Cole
3. Hanqun Song
4. Randall L. Schultz
5. Carolyn M. Bonifield
6. Katja Gelbrich
7. Yan Li
8. Holger Roschk

Citations in the corpus

• Product Returns on the Internet: A Case of Mixed Signals? (2010, methodology): “As dependent variables, we measured perceived quality with seven items (from Szymanski and Hise 2000; Lohse and Rosen 2001) and purchase intentions with five items (from Chaudhuri and Holbrook 2001).”
• The influence of perceived credibility on purchase intention via competence and authenticity (2020, background): “Acknowledging the significant effect of credibility on consumer behavior, researchers have examined the impact of the credibility of various cues on consumer behavior, such as advertising (Lohse and Rosen, 2001), health claims and nutrition information (Kozup et al.”