An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

By Aron O'Cass. 2000

361 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a8d9c969be3f92e95f05a2802c8bb6a0463df8a4

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Citations in the corpus

Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites (2010, methodology): “The survey was designed via an iterative process that has been adopted by others in consumer behaviour research for generating items from the literature, submitting the initial pool to expert judges and focus groups and then pre-testing the instrument prior to final administration (Converse and Pres”
Values associated with luxury brand consumption and the role of gender (2017, background): “Since women are more involved in clothing thanmen (Auty& Eliott, 1998; Fairhurst, Good, &Gentry, 1989; O'Cass, 2000; 2004), gender differences in luxury values may result from gender differences in involvement.”
Effects of Interactivity on Website Involvement and Purchase Intention (2010, methodology): “Website Involvement The involvement construct has been widely explored in previous consumer behavior literature (Dahlen et al., 2003; Liu and Shrum, 2002; O’Cass, 2000).”
UK Generation Y male fashion consciousness (2006, background): “Other studies confirming gender differences conclude that women are: better at decoding the communicative language of fashion statements (McCracken and Roth, 1989); more likely to attribute positive characteristics to owners of fashion products (Mayer and Belk, 1985); more involved in fashion (Zaich”
Direct and indirect effects of self-image congruence on brand loyalty (2006, background): “Once the brand is accepted based on its symbolic attributes, the consumer becomes highly involved with the product (O'Cass, 2000; Zaichkowsky, 1985).”
Consumer ethnocentrism in developing countries (2019, background): “Clothes “say(s) how important an individual is, tells others how much status an individual has, what the individual is like” (O’Cass, 2000, p. 547; Roach-Higgins & Eicher, 1992; Twigg, 2009).”