Are There Cognitive Dissonance Segments?

By Geoffrey N. Soutar, J. Sweeney. 2003

129 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/f135468a31302ca94b870a3fbafa5ffe84b45f6a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Diana Gregory‐Smith
2. Andrew Smith
3. Heidi Winklhofer

Citations in the corpus

• Emotions and dissonance in ‘ethical’ consumption choices (2013, background): “…appropriate, as experimental research focusing on dissonance has been criticised in the past for not offering realistic insights because these studies were often based on student samples and used the ‘forced-compliance paradigm’ (see Oliver, 1997; Oshikawa, 1969, 1970; Soutar & Sweeney, 2003).”