Factors influencing the use of social media by SMEs and its performance outcomes

By Ainin Sulaiman, F. Parveen, Sedigheh Moghavvemi, Noor Ismawati Jaafar, N. Shuib. Industrial management & data systems, 2015

457 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/265c1b4a4cf8189e02989e0a38cca8878a117d11

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1. Dyah Sugandini
2. M. I. Effendi
3. Yuni Istanto

Citations in the corpus

• Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model (2020, background): “Information technology helps SMEs to cut costs by improving their internal processes, faster communication with customers, and distributing their products better through online (Ainin et al., 2015). The main benefits of adopting sophisticated I.T. include reducing costs, increasing productivity, inc”