The roles of brand community and community engagement in building brand trust on social media

By Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. Computers in Human Behavior, 2014

526 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/85b4b9a977e64c12e0bdea0952667900e93d9e58

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Zillur Rahman
2. Jamid Ul Islam
3. Graeme McLean
4. Kofi Osei-Frimpong
5. Robert E. Hinson
6. Paulo Rita
7. Vikas Kumar
8. Sérgio Moro

In Marketing

1. Vikas Kumar
2. Paulo Rita
3. Sérgio Moro
4. Jamid Ul Islam
5. Kofi Osei-Frimpong
6. Robert E. Hinson
7. Graeme McLean
8. Zillur Rahman

In Sociology and Political Science

1. Jamid Ul Islam
2. Zillur Rahman
3. Vikas Kumar
4. Graeme McLean
5. Kofi Osei-Frimpong
6. Robert E. Hinson
7. Paulo Rita
8. Bernardo Vala

Citations in the corpus

• Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016, background): “Considering the theoretical analysis on Section 3.1, these models may be useful for assessing social media user engagement, which influences brand trust (Habibi et al., 2014).”
• The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017, background): “The last decade has seen a thriving research interest with respect to online brand communities (Habibi et al., 2014; Islam and Rahman, 2016c; Zhang and Luo, 2016).”
• Drivers of brand community engagement (2020, methodology): “Since the objective was to test multiple dependence relationships simultaneously for the validation of the theory with the data, structural equation modeling or SEM was used following Hair et al. (2010).”
• Examining online social brand engagement: a social presence theory perspective (2017, methodology): “In light of this, customers build brand knowledge and associations (Hammedi et al., 2015), brand usage intent, and motivation to engage in electronic word of mouth (e-WOM) (Abrantes et al., 2013; Habibi et al., 2014; Relling et al., 2016).”
• Examining customer engagement and brand loyalty in retail banking (2018, background): “We find support from the existing literature that demonstrates positive correlations among behavioural, cognitive and affective engagement (see Habibi et al., 2014; Brodie et al. 2013; Patterson et al., 2006).”