Social media usage and organizational performance: Reflections of Malaysian social media managers

By F. Parveen, Noor Ismawati Jaafar, Ainin Sulaiman. Telematics and informatics, 2015

355 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d6cbf1f6221bf8e4fca9fe09dca84c6d9a4cf491

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Yogesh Kumar Dwivedi
2. Jaffar Abbas

In Sociology and Political Science

1. Mohammad Nurunnabi
2. Yogesh Kumar Dwivedi
3. Nir Kshetri
4. Niki Panteli
5. Jaffar Abbas
6. Jaffar Aman
7. S. Bano
8. Nripendra P. Rana

Citations in the corpus

• Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda (2023, background): “For instance, Parveen et al.’s (2015) study of Malaysian organizations found that social media helped reduce the costs of marketing and customer service.”
• The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Firms’ Operating in Multan, Pakistan (2019, background): “Preliminary studies indicated that firms build relationships through internet use and social media applications, and they also use these applications to enhance firm performance, time management, revenue generation, cost reduction, and building relationships with consumers and suppliers [47].”