The aesthetics of consumption and the consumer as an aesthetic subject

By Alladi Venkatesh, Laurie A. Meamber. 2008

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Pleasure principles: A review of research on hedonic consumption (2013, background): “…have been either tightly focused on specific features such as proportion (Raghubir & Greenleaf, 2006) or harmony (Kumar &Garg, 2010), or have been broad and exploratory (e.g., Joy & Sherry, 2003; Venkatesh & Meamber, 2008), with neither shedding light on aesthetically driven pleasure, per se.”
The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014, background): “…on the role of design in consumer behavior (Bloch, 1995; Bloch, Brunel, & Arnold, 2003; Holbrook & Huber, 1979; Veryzer & Hutchinson, 1998) by considering DS as part of service design, and the aesthetics of consumption (Schmitt & Simonson, 1997; see also review in Venkatesh & Meamber, 2008).”