Are students customers? TQM and marketing perspectives

By Lynne Eagle, R. Brennan. 2007

317 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Political Science and International Relations, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a01bf6c1237fd1180485d5ac9a0c3d8c852e0193

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. L. C. Duque

In Political Science and International Relations

1. C. Bennett
2. S. Lillyman
3. L. C. Duque
4. Hasnan Baber

In Strategy and Management

1. A. Hiller
2. S. Resnick
3. T. Woodall
4. L. C. Duque

Citations in the corpus

• A framework for analysing higher education performance: students' satisfaction, perceived learning outcomes, and dropout intentions (2014, background): “Eagle and Brennan (2007) note that students should take an active role in their academic experience.”
• Making sense of higher education: students as consumers and the value of the university experience (2014, background): “3 Whether students, though, can be considered consumers is open to debate, but the insidious incursion of the customer concept (Eagle and Brennan, 2007) and escalating fees (BBC, 2011) suggest British higher education now represents an increasingly relevant context in which to evaluate consumer issu”
• Providing a positive learning experience for international students studying at UK universities: A literature review (2014, background): “Eagle and Brennan (2007) argue that a focus on serving students’ needs is more important than the consumer approach, arguing that the latter could be harmful and even lead to pressure to reduce academic standards.”