Re-examining online customer experience to include purchase frequency and perceived risk

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Hey Alexa ... examine the variables influencing the use of artificial intelligent in-home voice assistants (2019, background): “Previous research from the online shopping environment suggests that consumers who do not experience enjoyment during their shopping encounter will unlikely use the service again in the future (Martin et al. 2015).”
Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars (2016, background): “Besides the multidimensional nature of experience, research also confirms that it can lead to managerial outcomes of interest (Martin et al., 2015).”
Customer experiences in the age of artificial intelligence (2020, background): “Previous studies have investigated the relationship between trust and customer experience, either by considering trust as a mediator (e.g. Martin, Mortimer, & Andrews, 2015; Rose et al., 2012) or as a factor that has a direct effect on experience (Ling, Chai, & Piew, 2010).”
THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA (2020, background): “Furthermore, the Perceived Risk factor as a condition of uncertainty regarding the negative consequences that may arise from using goods and services (Bauer, 1960), is indicated to affect customer satisfaction (Cheng & Lee, 2011; Martin et al., 2015).”