A Conceptual Framework of the Determinants of Export Performance

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The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation (2005, background): “…to ignore the firm’s reactive behavior, despite the fact that it may play an equal, if not greater, role as proactive behavior in the determination of current strategy (see, for example, Lages, 2000b; Lages and Jap, 2003; Lages and Montgomery, 2004) and public policy allocation of export subsidies.”
The role of past performance in export ventures: a short-term reactive approach (2008, background): “As the underlying aspects of export marketing strategy are driven by managerial action, greater understanding of managerial learning from past performance can provide international business academics and practitioners with strategic insights into enhancing export performance (Lages, 2000).”
Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium‐sized exporters (2004, background): “Surprisingly, and despite the extensive research into this topic, no single empirical study has analyzed the reverse relationship, i.e. the impact of performance on the degree of marketing strategy adaptation (Lages and Melewar, 2000).”