Searching for Relationship Value in Business Markets: Are We Missing Something?
By D. Corsaro, Ivan Snehota. 2010
183 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/99b8ba088d823da5e28cb34eb2c8c2f6fab8c944
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Information Systems
In Marketing
- Yeonhee Lee
- Alexander Kock
- Ingmar Geiger
- S. Saab
- Martin Voss
- Aurélia Durand
- M. Kleinaltenkamp
- R. Baxter
In Organizational Behavior and Human Resource Management
- Yeonhee Lee
- Alexander Kock
- Ingmar Geiger
- S. Saab
- Martin Voss
- Aurélia Durand
- M. Kleinaltenkamp
- R. Baxter
Citations in the corpus
- The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences (2012, background): “More recently, this voluntary dimension is investigated as relationship value (Corsaro & Snehota, 2010; Ulaga, 2003; Ulaga & Eggert, 2006).”
- Impact of Relationship Value on Project Portfolio Success - Investigating the Moderating Effects of Portfolio Characteristics and External Turbulence (2013, background): “…value is considered to be an aggregate measure of relationship outcomes (Corsaro and Snehota, 2010; Geiger et al., 2012; Ulaga and Eggert, 2006) and must reflect the characteristics and nature of the interaction process (Corsaro and Snehota, 2010; Edvardsson et al., 2010; Haas et al., 2012).”