Flying under the radar: Perverse package size effects on consumption self-regulation

By Rita Coelho do Vale, Rik Pieters, M. Zeelenberg. 2008

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An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “They also demonstrate the connection between visual salience of food and its consumption (Chandon & Wansink, 2002). do Vale, Pieters, and Zeelenberg (2008) demonstrate a result seemingly counter to existing findings.”
Reflections on the replication corner: In praise of conceptual replications (2015, methodology): “…shedding light on mechanism for scope insensitivity Holden and Zlatevska (2015) The partitioning paradox: The big bite around small packages Do Vale et al. (2008), J. Consumer Research; Scott et al. (2008), J. Consumer Research Blended methods from three prior studies, testing in different…”