The effects of online product presentation on consumer responses: A mental imagery perspective

By Jungmin Yoo, Minjeong Kim. 2014

308 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b48a57cc5862cff40dd99d391da57eb5e9bf7864

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Mansour A. Alyahya
2. Graeme McLean

Citations in the corpus

• Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination (2021, background): “Cognitive processing of mental imagery refers to the quantity of images developed in the consumer’s mind as well as their cognitive involvement in the imagined imagery (Yoo and Kim 2014).”