Entrepreneurship and Marketing Strategy: The SME under Globalization

By G. Knight. 2000

926 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/96b29a42b4e37ddc7c36d59adb40cc5cb4edf790

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In Management of Technology and Innovation

In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm (2010, background): “This result supports the literature, which links higher levels of performance to a global market strategy that emphasizes diversification across world markets (e.g., Capar and Katobe, 2003; Knight, 2000).”
A Strategic Approach to Internationalization: A Traditional versus a “Born-Global” Approach (2004, background): “For these firms, other ways of competing through innovative marketing strategies, enhanced product and service quality, and specialized products for niche markets are also salient (Knight 2000).”
The mediating role of competitive strategy in international entrepreneurial orientation (2016, background): “In recent years, entrepreneurial orientation, internationalization, and competitive strategies continue to focus on academic and business interests (Cavusgil & Knight, 2015; Mathews & Zander, 2007). This study examines how competitive strategy mediates the effect of international entrepreneurial ori”
Why are some Spanish manufacturing firms internationalizing rapidly? The role of business and institutional international networks (2006, background): “2.2.1 Business strategy characteristics: The success of small and medium businesses under globalization depends to a great extent on the formulation and implementation of strategy (Knight 2000).”
The resource-based view and international business: (2001, background): “However, such a “stage” model is increasingly challenged by empirical findings that some SMEs are able to internationalize more rapidly than the model predicts (Knight, 2000; Lu & Beamish, 2001).”
The overestimated role of strategic orientations for international performance in smaller firms (2009, background): “Nevertheless, despite the increasing interest in research on international activities of small firms, there are few studies that have assessed the role of both MO and EO on the international performance of SMEs (Jantunen et al. 2005; Knight 2000 ).”
The determinants of export performance: a review of the literature 2006-2014 (2016, background): “However, SMEs (50 studies) increasingly join the global markets in pursuit of opportunities, and play a potentially essential role in providing employment and strengthening future prospects in many countries (Knight, 2000, Nazar and Saleem, 2011).”
Geographical pathways for SME internationalization: insights from an Italian sample (2013, background): “Accordingly, export performance, along with its main determinants, is one of the most intensively researched topics in international marketing (Chetty and Hamilton, 1993; Katsikeas et al., 2000; Knight, 2000; Morgan et al., 2004; Zou and Stan, 1998; Zou et al., 2003).”
Internationalization Orientation in SMEs: The Mediating Role of Technological Innovation (2019, background): “Meanwhile, very few studies have examined the innovation-firm international performance relationship in the context of SMEs (Knight, 2000; O'Cass and Weerawardena, 2009), with most of them focusing on the relationship between innovation and export activities alone (Fernández-Mesa and Alegre, 2015;…”
International Entrepreneurship research (1989–2009): A domain ontology and thematic analysis (2011, background): “For example, EO influences the firm's response to globalization developments, technology acquisition and preparation for internationalization (Knight, 2000), while firms with a marked EO have higher relative”
The influence of marketing capabilities on economic international performance (2008, background): “Thus, international commitment involves management initiatives to modify business tactics, marketing activities, and general expedient manoeuvres to prepare the company for its internationalisation ( Knight, 2000”