The influence of marketing capabilities on economic international performance

By Andreu Blesa, Maria Ripollés. 2008

116 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/82b94bc67539aba3fcb2d5b15e9ec4923897be2b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Carlos M. P. Sousa
2. Qun Tan

In Strategy and Management

1. Qun Tan
2. Carlos M. P. Sousa
3. Jorge Lengler
4. Luis Filipe Lages

Citations in the corpus

• Leveraging marketing capabilities into competitive advantage and export performance (2015, background): “The reason is that the development of marketing capabilities is not embedded in the domestic market, but based on the information of foreign markets (Blesa and Ripollés 2008).”