Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation

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Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions (2021, background): “Anthropomorphic product features can make products more valuable (Hart, Jones, and Royne 2013) and can boost overall product evaluations in categories, including automobiles, mobile phones, and beverages (Aggarwal and McGill 2007; Labroo, Dhar, and Schwarz 2008; Landwehr, McGill, and Hermann 2011).”
The perceptual fluency effect on pleasurable online shopping experience (2010, background): “Empirical studies have supported the link between positive affect and perceptual fluency (Jacoby and Dallas, 1981; Labroo et al., 2008; Reber et al., 1998).”
A large sample study on the influence of the multisensory environment on the wine drinking experience (2014, background): “Specifically, the cognitive processing of the putatively red wine combined with the red lighting may have been, in some sense, more fluent [64].”
Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009, unknown): “…preferred consumer products when they followed conceptually related primes (e.g., ketchup following an advertisement for mayonnaise), and Labroo et al. (2008) showed that people prefer products that are perceived more easily (e.g., a bottle of wine with a frog on its label) because they…”