A key to marketing financial services: the right mix of products, services, channels and customers

By Jinkook Lee. 2002

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Not always co-creation: introducing interactional co-destruction of value in service-dominant logic (2010, background): “However, because customers vary in their willingness and aptitude for such self-service ( Lee, 2002”
From relationships to experiences in retail financial services (2004, result): “Consistent with international research (Black et al., 2001; Lee, 2002), the adoption of “high technology” services, including telephone banking and Internet banking represents a key technological development which is generating new competitive pressures for banks in Ireland (Davis, 2000; Government ”
Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk (2018, background): “These results are in line with what has been proven by prior studies addressing the important role of price and perceived value (Al-Hawari and Ward, 2006; Ding et al., 2007; Gerrard and Cunningham, 2003; Ho and Ko, 2008; Howcroft et al., 2002; Lee and Allaway, 2002; Meuter et al., 2000).”