The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

By Peter R. Magnusson, V. Krishnan, Stanford A. Westjohn, Srdan Zdravkovic. 2014

114 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c238c294619a1664e7991149c157ee3072b61ca4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nikoletta-Theofania Siamagka
2. Xingjie Wei
3. Magnus Hultman
4. Andreas B. Eisingerich
5. G. Balabanis
6. Yeyi Liu
7. Adamantios Diamantopoulos

In Social Psychology

1. Magnus Hultman
2. Andreas B. Eisingerich
3. G. Balabanis
4. Nikoletta-Theofania Siamagka

In Sociology and Political Science

1. Xingjie Wei
2. Magnus Hultman
3. Andreas B. Eisingerich
4. G. Balabanis
5. Yeyi Liu
6. Nikoletta-Theofania Siamagka

Citations in the corpus

• How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment (2020, background): “Specifically, whereas existing studies examine cognitive concepts, including cognitive country image (Magnusson et al., 2014), company/product beliefs (Lee & Lockshin, 2012), and cognitive place attachment (Veasna et al.”
• Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing (2015, background): “Research in marketing has already established that consumer ethnocentrism is managerially important in standardization/specialization decisions (Keillor and Hult 1996), market segmentation, global positioning (Magnusson et al. 2014; Nijssen and Douglas 2011; Westjohn, Singh, and Magnusson 2012), glo”