José Miguel Pina

Marketing · 2009–2011

A researcher in the Science corpus: 4 papers; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom José Miguel Pina trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Klaus Krippendorff
  2. Kimberly A. Neuendorf

Who trusts José Miguel Pina overall

  1. Andrea Pérez
  2. I. Rodríguez del Bosque

Papers from José Miguel Pina's perspective

Ordered by how strongly the researchers José Miguel Pina trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Content Analysis: An Introduction to Its Methodology
  2. The Content Analysis Guidebook
  3. Whither Services Marketing?
  4. The Impact of Brand Extension Introduction on Choice
  5. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
  6. The impact of brand extensions on brand personality: experimental evidence
  7. Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
  8. The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking (Internet Research)
  9. Consumer attitude toward brand extensions : An Integrative Model and Research Propositions
  10. Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Their papers