Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions

By M. Louro, Rik Pieters, M. Zeelenberg. 2005

154 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8a98be7291850d6b382739eb63af999532953087

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Citations in the corpus

Evidence for two facets of pride in consumption: Findings from luxury brands (2014, background): “What is it that consumers feel when they adorn themselves with products that speak in the silent language of luxury, exclusiveness, and extravagance?”
An Assessment of Chronic Regulatory Focus Measures (2010, background): “Many studies have used difference scores to classify participants as promotion or prevention focused, according to a median split of the sample (e.g., Avnet and Higgins 2006; Louro, Pieters, and Zeelenberg 2005).”
Consumer motivations for sustainable consumption : the interaction of gain, normative and hedonic motivations on electric vehicle adoption (2018, background): “Studies have shown that anticipation of future emotions can be regarded as a primary motivation of behavior (Frijda et al., 1989; Louro et al., 2005; Baumeister et al., 2007).”
The "I Designed It Myself" Effect in Mass Customization (2010, methodology): “The feeling of accomplishment associated with the self-designed or chosen skis was measured using the following three items (adapted from Louro et al. 2005): “When I look at the ski I have self-designed (Group 1; Group 2: ‘ (cid:2)(cid:2)(cid:2) I have chosen’),” (1) “the feeling I have can best be…”
The cost of pride: Why do firms from developing countries bid higher? (2011, unknown): “In marketing research, studies show how buying decisions are affected by pride (e.g., Louro, Pieters, and Zeelenberg 2005; Mukhopadhyay and Johar 2007), and in behavioral finance the literature tests the effect of pride, often in conjunction with the “disposition effect” (e.g., Odean 1998).”
Pride in contemporary sport consumption: a marketing perspective (2010, background): “In the marketing and CB literature, pride has been investigated only in a peripheral way (Louro et al. 2005; Mick and Faure 1998; Rodriguez Mosquera et al. 2000). The only exception comes from the personal selling literature where a few authors examine the consequences J. of the Acad. Mark. Sci. (20”
Feeling Is for Doing: A Pragmatic Approach to the Study of Emotions in Economic Behavior (2006, background): “Our work reviewed in this section illustrates this clearly for the emotions of regret and disappointment, but there is mounting support stemming from studies with different emotions such as guilt (Ketelaar & Au, 2003), anger (Bougie et al., 2003), pride ( Louro, Pieters, & Zeelenberg, 2005 ), and di”
The effects of emotions on football spectators' satisfaction and behavioural intentions (2012, background): “…may be important to include other discrete emotions as regret, disappointment (Zeelenberg & Pieters, 2004), sadness, love (Sumino & Harada, 2004), admiration (Madrigal, 2003) and pride (Louro et al., 2005) to reinforce the understanding of the wide range of emotional values of the football games.”
I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership (2015, unknown): “Additional research relates pride to repurchase intentions as a function of self-regulatory goals (Louro, Pieters, and Zeelenberg, 2005), persuasive appeals after resisting purchase temptation (Mukhopadhyay and Johar, 2007), persuasive appeals in a collectivistic culture (Aaker and Williams, 1998),…”