Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI

By Tomer Bakalash, Hila Riemer. 2013

101 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/0578e6171a3bf2ecad3fd7e12b0debd86b145ce6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Othmane El Moujahid
2. Karolien Poels
3. S. Dewitte
4. Nicolas D. Hamelin
5. Park Thaichon

In Experimental and Cognitive Psychology

1. Othmane El Moujahid
2. Karolien Poels
3. S. Dewitte
4. Nicolas D. Hamelin
5. Park Thaichon

In Literature and Literary Theory

1. Othmane El Moujahid
2. Karolien Poels
3. S. Dewitte
4. Nicolas D. Hamelin
5. Park Thaichon

Citations in the corpus

• Emotion and advertising effectiveness: A novel facial expression analysis approach (2017, methodology): “Using fMRi imaging Bakalash and Riemer (2013) found that emotional advertisements elicited stronger amygdala stimulation and consequently were also the most memorable advertisements.”
• Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context (2017, unknown): “First, we propose a series of EEG and fMRI research that validates these findings by examining the moderating effect of social facilitation and social embarrassment on brain areas (e.g., MPFC, amygdala and hippocampus) related to memory and recall performance (Bakalash and Riemer 2013).”
• The Role of Emotions in Advertising: A Call to Action (2019, background): “…of emotions with ad and brand memory, attitudes and purchase, or other behavioral intentions, which are important ad-related outcomes in themselves or indirectly relate to behavior (Bakalash and Riemer 2013; Levine and Burgess 1997; Raghunathan, Pham, and Corfman 2006; Tiedens and Linton 2001).”
• GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING (2024, unknown): “Neuroimaging tools are a critical arsenal for unravelling the intricacies of brain function and cognitive-emotional processes in response to marketing stimuli, including advertising and brands (Ahmed et al., 2022b; Alsharif et al., 2024; Bakalash & Riemer, 2013).”