Transcendent customer experience and brand community

By J. Schouten, J. McAlexander, Harold F. Koenig. 2007

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Drivers of brand community engagement (2020, background): “, 2005) and have enduring strength due to its multifaceted (psychological, emotional, behavioural, social) manifestations than traditional relationship variable like loyalty (Oliver, 1999; Schouten et al., 2007).”
Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “Among these the concepts of loyalty (e.g. Andersen, 2005; Casalo et al., 2007; Schouten et al., 2007), commitment (e.”
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (2018, unknown): “…(2005), Spangenberg et al. (2005), Beverland et al. (2006), Garlin and Owen (2006), Homburg et al. (2006), Cowley (2007), Gentile et al. (2007), Schouten et al. (2007), Nelson and Meyvis (2008), Brakus et al. (2009), Puccinelli et al. (2009), Chang and Horng (2010), Krishna et al. (2010),…”
Demystifying customer brand engagement: Exploring the loyalty nexus (2011, background): “Flow has been referred to as total immersion in an activity achieved through intense focus in the mastery of an activity, which may serve to motivate individuals and contribute to their psychological well-being (Csikszentmihalyi, 1990; Schouten et al., 2007).”