Impact Of Brand Personality On Three Major Relational Consequences (Trust, Attachment, And Commitment To The Brand): Case Study Of Nestle Nutrition Company In Tehran, Iran

By A. Sorayaei, Marjan Hasanzadeh. 2012

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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “Brand trust positively Relationships of BP with Authors BA BT BL Zentes et al. (2008) X Brakus et al. (2009) X Louis and Lombart (2010) X Sung and Kim (2010) X X Lin (2010) X Valette-Florence et al. (2011) X X Nysveen et al. (2013) X Rampl and Kenning (2014) X Ha and Janda (2014) X Ramaseshan and…”
Brand personality and brand equity: evidence from the sportswear industry (2015, unknown): “…24 · Number 2 · 2015 · 124–133 D ow nl oa de d by B L E K IN G E T E K N IS K A H Ö G SK O L A A t 2 3: 38 1 0 N ov em be r 20 15 ( PT ) managerial advantage in that it can impact the relationship that a consumer has with a brand and explain that consumer’s behavior (Louis and Lombart, 2010).”
The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study (2017, background): “The present study extends previous researches (Huber, Herrmann & Braunstein 2015; Louis & Lombart 2010), by demonstrating that brand trust plays a mediating role in influencing the impact of the relationship between brand personality and brand loyalty.”